Logo design is very interesting. It combines visual arts with a form of storytelling. It forces you to think creatively about how to convey a specific message in a compact piece of design. Earlier this year, I was tasked with creating a mockup for a logo that, theoretically, can be used to represent a company. This is my process.
First, I designed various concepts for a relatively simple logo based on a client’s wishes. Utilized creative ideas and leaving room to make adjustments based on feedback.
After narrowing down a design with my client, I made adjustments according to their feedback. I then created multiple variations based on certain concerns and ideas brought up during our discussion.
Finally, I created the final product, which was then approved. As requested, I provided multiple colour options.
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